How Trasix Transformed This Sportswear Company’s Visual Merchandising Assortment & Digital Catalog Creation
A major East Coast–based sportswear company with over $5B in annual revenue operates one of the most globally distributed merchandising organizations in the industry, with teams spanning apparel, footwear, and accessories across more than 40 regions. For years, this structure relied on a patchwork of legacy tools, PowerPoint for presentations, Excel for line plans, Adobe files for visual references, Miro boards for early collaboration, and multiple PLM and DAM systems feeding different sources of truth.
As the business scaled, this fragmented workflow slowed decisions, created data inconsistencies, and made it difficult to maintain alignment across Merchandising, Planning, Sales, and Product teams. Seasonal calendars grew tighter. Teams duplicated work across systems. Visual merchandising assortments became harder to standardize. And digital catalog creation required hours of manual formatting.
In 2016, the company introduced Trasix within a single division. Over the next several years, the platform expanded into a centralized digital hub for line planning, segmentation, whiteboarding, and global-to-regional collaboration. What started as a pilot ultimately transformed how the organization builds, manages, and commercializes its seasonal product lines.
From Siloed Tools to a Unified Digital Merchandising Workflow
Before Trasix, each division maintained its own assortment and documentation ecosystem, often rebuilding the same data multiple times across PLM, spreadsheets, and presentations. As the product engine became more global, these fragmented workflows translated into slow go-to-market execution and inconsistent customer-facing assortments.
By 2019, the company centralized all three divisions on Trasix, giving global and regional teams a single place to manage assortments, visual merchandising layouts, segmentation logic, and digital catalog creation. Even as different PLM and DAM systems remained in use, Trasix acted as the unified layer connecting them.
By 2024, the company completed a PLM consolidation and designated Trasix as the primary lifecycle data hub — including upstream style creation, seasonal transitions, attribute management, and distribution of data to downstream systems. API updates now occur in the background, allowing hundreds of users to work without interruption.
This shift established a modern digital foundation for merchandising, enabling teams to move faster with fewer handoffs and significantly reducing manual rework.
Accelerating the Merchandising Calendar Through Lifecycle Ownership
One of the most impactful workflow changes was moving style creation directly into Trasix. Historically, merchants created preseason assortments in Trasix, then Product Line Managers had to rebuild those same assortments in the upstream PLM so they could flow back downstream. This manual loop routinely added two days to the go-to-market calendar.
Once style creation started inside Trasix, the preseason line could become the in-season line instantly. The team gained back those two days every season, and no longer needed to recreate data across systems.
The company also saw significant efficiency gains in one of the most time-sensitive merchandising workflows: the Late Add process. These last-minute style requests, traditionally submitted via spreadsheets or email, required Product Line Managers to manually recreate every detail under tight deadlines. After shifting this workflow into Trasix, Merchants and Sales entered structured requests using the same data fields Product Line Managers would have needed. Product Line Managers simply reviewed and approved, reducing their workload by approximately 90% during one of the busiest windows in the calendar.
A secondary benefit proved equally valuable: planners were able to track new articles one month earlier. Because Trasix automatically links approved requests to new article numbers, planners no longer waited for confirmation or downstream PLM updates. Forecasting became more accurate, more timely, and more connected to real merchandising decisions.
The company also removed redundant systems from its workflow. Once Trasix gained the ability to showcase 3D assets, the organization retired a legacy buyer-facing 3D viewer, eliminating roughly $10,000 per year in hosting fees and simplifying the digital catalog creation process.
Improving Segmentation Accuracy & Visual Merchandising Alignment
Segmentation plays a pivotal role in how this company goes to market — driven by channel, geography, pricing tier, store size, and even local weather patterns. Prior to Trasix, segmentation logic lived in spreadsheets, making it difficult to maintain accuracy or ensure that assortments remained consistent across global and regional teams.
Centralizing segmentation and visual merchandising assortments inside Trasix allowed planners to allocate units more accurately and ensure alignment with seasonal strategies. When a Late Add was approved or a colorway changed, Trasix instantly cascaded updates across every affected catalog. Teams no longer worked from outdated presentations or mismatched assortments — a critical improvement for wholesale partners and internal sell-in teams.
Modern Collaboration for Merchandising, Line Managers, Planning & Sales
The introduction of Slide Share fundamentally changed how teams collaborate. Planners now require Merchants and Sales to share merch pages within Trasix rather than sending PowerPoint files. From there, planners export slides directly into Excel, saving significant time previously spent manually converting presentation content into planning tools.
Product Line Manager Teams also began sharing product tech sheets inside Trasix, ensuring that global and regional teams used the same source of truth for account-facing presentations and seasonal briefs.
Earlier in the process, Whiteboarding within Trasix further streamlined collaboration. Global PLM users share boards composed of frames that resemble merch pages, and regional merchants leave comments and sticky notes directly on these boards. This workflow eliminated the need for Miro and email threads, consolidating concepting, visual feedback, and early assortment discussions into a single environment.
A Scalable, Integrated Foundation for Growth
The transformation created measurable operational benefits:
Unified platform for digital catalog creation, visual merchandising assortment, and lifecycle data management
Faster seasonal execution through direct style creation in Trasix
90% reduction in PLM workload for Late Adds
Forecast visibility improved by one full month
Elimination of duplicate systems and ~$10K in annual hosting fees
Real-time collaboration between global and regional teams
Improved segmentation accuracy and channel-specific assortments
Consistent, fully up-to-date catalogs across Merchandising, Planning, Sales, PLM, and B2B partners
This sportswear company now runs on a digital backbone that supports rapid decision-making, accurate planning, and efficient commercial execution at global scale. Trasix did not simply replace legacy tools — it redefined how product data moves through the organization and how quickly teams can turn ideas into market-ready assortments.
