Anne Wong

Merchandising is a timing game—and most teams are acting too late. Merchandising sits at the center of product, planning, and revenue. Every decision—what to carry, how deep to go, how to balance the assortment—depends on having a clear and current view of the business. When that visibility lags, execution does too. By the time the full picture comes together, the decision has already lost impact. The signals are there—what’s working, what’s missing, where to go next. They just show up too...

For many fashion, apparel, footwear, and retail brands, Product Lifecycle Management (PLM) software is already the foundation of the business. It manages sourcing, tech packs, supplier workflows, compliance, approvals, prototyping, and the core product creation process. PLM creates structure, governance, and consistency across development teams, and for most organizations, it remains the operational backbone of the business. So the question comes up often: if I already have PLM, why do I need...

How Leading Brands Are Embedding Campaign Planning into the Assortment Lifecycle Campaigns define how assortments are brought to market. They shape product storytelling, influence demand, and guide how collections are presented across regions and channels. Despite their importance, campaigns are rarely managed within the same system as the assortment. Most organizations rely on disconnected workflows to bridge assortment planning, campaign development, and execution. Campaign calendars live...