Welcoming Patrick McDonald, Head of Implementation at Trasix

A new chapter for how we scale customer delivery at Trasix - we're excited to welcome Patrick McDonald as our new Head of Implementation. 

As our customer base grows and organizations become more global, how we support implementation and execution matters more than ever. 

Patrick joins Trasix from Under Armour, where he led implementations of Trasix and other complimentary tools across all regions as part of a global digital transformation program. That firsthand experience brings valuable perspective to how enterprise teams actually operate day to day, and how technology needs to support them in practice. 

This role is an important step as we continue to help brands move faster, stay aligned, and simplify go-to-market execution without adding unnecessary complexity. 

“I'm genuinely delighted to welcome Pat to Trasix”, said Andre Labaki, Chief Executive Officer and founder of Trasix. “Over the years, Pat has been a trusted partner and friend, working closely with us during the full implementation of our platform at Under Armour and playing a key role in shaping many of the functionalities we've built together. His deep understanding of both our product and our customers makes him uniquely suited to lead our implementations, and I'm excited to continue this journey with him as part of the Trasix team.” 

Patrick has shared a few words on joining the team, reflecting both on his history with Trasix and what drew him into this next chapter: 

From long-time customer to team member

"I’m thrilled to officially join the Trasix family. This opportunity to join a globally growing business powered by a uniquely talented team is one that I couldn't pass up. 

While I’ve been a Trasix “customer” for the past decade, working with Andre Labaki and his team has never felt like a typical client-provider relationship. It has been a true thought-partnership." 

Built through real-world collaboration 

"We’ve shared the joys of dropping jaws during demos, and we’ve rolled up our sleeves together when presented with unexpected challenges. Through it all, we’ve celebrated when the tool delivers another successful go-to-market milestone. 

The time-saving technology we offer at Trasix is incredible, but Trasix differentiates itself by providing world class partnership across the world (covering 6 continents – maybe one day, Antarctica).” 

Looking ahead 

“With a strong technical foundation and a growing user base, Trasix is positioned for its next phase of growth. I’m excited to help build more global partnerships alongside a team that’s deeply committed to delivering real value.” 

Patrick’s perspective, shaped by years on the customer side, is exactly what we value as we continue scaling how we support implementation and execution for global organizations. 

Welcome to the team, Patrick!