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As we bid farewell to another year, we find ourselves reflecting on the remarkable journey we have shared with each of you. In the ever-evolving landscape of the fashion, apparel, and sporting goods industry, your trust and collaboration have been the cornerstones of our success. Stepping into the new year, we are excited about the opportunities ahead. Our commitment to value creation and innovation remains steadfast. The dynamics of the industry are evolving rapidly, requiring brands to be proactive in adopting innovative strategies to ensure success in 2024. Our research and development efforts have paved the way for exciting releases in the coming months, including: Automatic ordering by fulfilling capacity: enhancing efficiency in the order fulfillment process. University and scheduled online training sessions: empowering our users with knowledge and skills. AI-generative style design prototyping: revolutionizing design processes through artificial intelligence. Sell-out data feed: providing valuable insights into market trends and customer preferences. As we embark on this new chapter, we extend our deepest gratitude for your continued trust and partnership. Here’s to a year filled with growth, innovation, and shared success. Wishing you a Happy New Year and looking forward to an exciting journey together! Warm regards, Trasix Team

As we step into a new era, the dynamics of the fashion, apparel, and sporting goods industry are evolving rapidly. To navigate this landscape successfully in 2024, brands and their distributors must be proactive in adopting innovative strategies. These are four key points that can significantly impact the success of your business in the coming seasons. 1. Line Planning and Assessment In the modern business landscape, a siloed and non-visual multichannel line planning process can hinder growth. You will have to eliminate unnecessary boundaries between line planners, merchandisers, sales teams, and buyers. This collaborative approach will not only also improve your communication, but it will also result in shortened sales cycles and a more efficient product line. 2.Assorting and Merchandising Manual and non-visual merchandising processes can slow down the development of collections and hinder buyer segmentation. To overcome this challenge, automate merchandising processes and manage assortments visually and collaboratively. This approach ensures seamless collection development while catering to the specific needs of diverse buyer segments, enhancing the overall efficiency of the brand. 3. Catalog, Sample Virtualization, and Marketing Campaigns Say goodbye to manual production of print or digital catalogs with limited integration with marketing assets. Opt for an interactive digital catalog that boldly represents your brand each season. Centralize all visual assets, advertising campaigns, tech sheets, and interactive presentations. Additionally, digitally transform your showrooms to eliminate the need for physical samples. Integrate 3D samples to provide an engaging experience for buyers, saving time and resources. 4. Order Collections, Management, and Stock Monitoring Streamline and facilitate the collection and consolidation of B2B orders by embracing a platform that ensures a seamless transition from showroom to remote order placement. Avoid last-minute minimum order challenges by consolidating orders efficiently. The platform should provide historical data and enable brands to handle complex ordering rules more efficiently, saving time and reducing errors. Embark on a successful journey by leveraging Trasix's T1 Studio and its modules and functionalities. Our dedicated team at Trasix is here to assist you in planning intelligently, merchandising efficiently, and selling confidently. Start your successful journey now with Trasix! Contact Trasix: Website: www.trasix.com | Email: info@trasix.com Plan intelligently, merchandise efficiently, and sell confidently with Trasix!

How Top Brands Achieve Seamless, Scalable Go-to-Market Transformation with Trasix. At Trasix, we are proud to support some of the world’s most dynamic brands and distributors. From simplifying the ordering process to enhancing product presentations and speeding up consolidation, our platform empowers teams to work smarter and scale faster. Below, we are excited to spotlight a few of the companies that are reshaping the way they go to market with Trasix by their side. VP - General Manager, Adidas With a partnership spanning over 16 years, Adidas Thailand has seen the long-term impact of continuous innovation. “Trasix’s mindset of continuous improvement has helped us drastically improve how we interact with customers.” The platform supports business growth and qualitative improvements across key markets. Product Merchandising Manager, New Balance New Balance Middle East has worked with Trasix for several years to streamline its buying and merchandising operations. “Exceptional service and support from day one. The platform simplifies Sell-In, Buying, and Merchandising.” Over the years, Trasix has become a trusted partner, supporting both day-to-day operations and long-term strategic planning. “The team is problem-solving focused and always evolving with the latest business solutions. A strong long-term partner.” Category Manager, Athlocity For over five years, Athlocity has relied on Trasix to run seamless seasonal sales meetings with digital catalogs. “We’ve always been very happy with the speed of delivery and the accuracy of the information.” Beyond speed, the intuitive design and rich features of the platform have become integral to Athlocity’s workflows. “The catalog is easy to navigate and use, with lots of useful features. The team is very professional and pays attention to detail.” Logistics Manager, Sport Time Balkans (Nike Distributor) When Sport Time Balkans transitioned to a DRS delivery method, they turned to Trasix for a solution aligned with Nike’s order placement and consolidation standards. “The team was insightful, proactive, and professional. They guided us through best practices and delivered a user-friendly tool.” The collaboration went beyond implementation. It has helped Sport Time Balkans manage a complex regional ordering process with ease, offering not just a tool, but a tailored solution aligned with their operational needs. “Trasix helped us streamline processes and ensured we met all Nike requirements.” Go-To-Market Manager, Sun & Sand Sports Faced with inefficient manual processes, long cycle times, and frequent errors, the team at Sun & Sand Sports needed a better solution. “It was the first solution in the region, and that really gave us confidence.” Trasix’s order capture functionality turned things around, boosting bookings, speeding up consolidation, and eliminating repetitive manual work. “The team is very fast, and I appreciate their responsiveness. It’s a platform I’d recommend for its speed and efficiency in data handling.” Business Consultant, COÉGA Sunwear As a small business, COÉGA needed a flexible platform that balanced cost with performance. “The CSV and image upload features help us keep collections organized.” Trasix’s Easy Order export to Excel and PowerPoint was a standout. “It’s been a game-changer — we can now generate accurate catalogs and order forms in minutes, complete with visuals.” Key Account Manager, ASICS ASICS Middle East has been using Trasix for several years, integrating it into daily workflows to support product presentation and order management. The team values how the platform consistently delivers both functionality and ease of use. “Thank you Trasix Team for the great and fast service that you provided over the last few years.” The long-term partnership is also built on Trasix’s responsive support and dependable service, which have made it a reliable tool for sell-in and client engagement across the region. “Great program, user-friendly, and backed by amazing service. Wish you all the best.” Operations Manager Hudson Holdings Operating across both Europe and Africa, Hudson Holdings required a scalable solution that could adapt to diverse regional needs while maintaining speed and efficiency. “Easy setup, user-friendly UI, with very useful offline features. Trasix is now an integrated part of our day-to-day business.” Beyond the interface, what stood out for Hudson was the strong customer support and industry-specific expertise. Trasix has become a long-term component of their group’s digital architecture. “Their efficient customer service and up-to-date industry knowledge make them one of the few vertical solutions we’re retaining in our group’s architecture.” Why Brands Choose Trasix From global leaders to growing businesses, our clients choose Trasix for: Streamlined order management Centralized digital catalogs and merchandising tools Engaging digital showrooms & 3D sample virtualization Time-saving line planning and reporting tools Faster seasonal sell-in and booking cycles Start Your Own Success Story Whether you are scaling a new market or looking to optimize internal workflows, Trasix is built to grow with your business. Discover our solutions | Contact us to book a demo: info@trasix.com

Trasix is heading to PI Apparel New York 2025  and we’re bringing fresh energy, bold ideas, and live demos to the floor. Here’s what is waiting at our booth: Interactive demos See how brands streamline everything from line planning to sell-through, visually, collaboratively, and in real time. A first look at what is new Be the first to preview our latest features—designed to help you: Accelerate go-to-market by 50% Capture 20% more of the buyer’s budget Reduce operating costs by 22% Maintain 0% customer churn Tired of juggling disconnected tools? We’d love to show you how brands like Levi’s, adidas, and Under Armour  are streamlining go-to-market with Trasix. Event Details : Where:  Annex 417, 5th Avenue, NYC  | When:  June 24–25, 2025  | Follow us on LinkedIn  for live updates during the show.

We are proud to announce that Trasix is now ISO/IEC 27001:2022 certified, with certification issued by TNV. A milestone that highlights our ongoing commitment to data security, privacy, and operational excellence. As our platform continues to grow alongside global clients, this certification reinforces our position as a trusted partner for teams who rely on our tools to manage product data and collaborate securely. This achievement is the result of thoughtful investment, rigorous audits, and the incredible work of our tech and compliance teams. We remain focused on building a platform that is not only powerful and flexible but also safe. The ISO/IEC 27001:2022 certification is part of a broader vision: to offer secure, scalable solutions that support your entire product lifecycle from concept to sell-in. It is another step forward in ensuring that every interaction with our teams and on our platform is protected by global best practices. With the ISO/IEC 27001:2022 certification, we reaffirm our commitment to building a platform that brands can trust, not just for product data management, but for the entire go-to-market journey. Trasix: Powered by tech, built for flow. Certified for Trust. Experience Industry-Leading Security with Trasix. Explore our platform solutions or book a demo to see how we are powering secure, connected go-to-market and product lifecycle journeys, from first sketch to final sell-through. Verify our certification listed on the official IAF CertSearch directory here .

Why stop by? We are setting up a high-energy space to show how brands use Trasix to go to market faster with less friction and smarter planning. Here is what is waiting at our booth: Live demos  of our merchandising & sell-in platform Real-time collaborative planning  in action Sneak peeks  at what is coming next Let’s talk merch planning Scaling? Replatforming? Looking for more visibility or flexibility? Come chat with us. We would love to hear what you are working on and share how others are solving similar challenges with Trasix. Want to book a quick 1:1?  Email us at: info@trasix.com Event Details Where:  Annex 417, 5th Avenue, NYC | When:  May 20–21, 2025 | Follow us on LinkedIn  for live updates during the show.

Fashion brands are embracing transformative digital technologies to streamline their go to market processes and foster faster and more efficient distribution strategies. From planning and merchandising to distribution, here is how digital transformation in fashion is reshaping the industry’s go-to-market strategies: Collaborative and visual-first SaaS Highly scalable, agile and fully integrated collaborative Saas platforms have replaced some functionality of monolithic PLM platforms big fashion brands were previously relying on by fostering visual-first, real-time and global collaboration between stakeholders, breaking down traditional silos and nurturing seamless communication. Designers can swiftly share their creative visions with line planners, who, in turn, can carefully supervise the planning process while tracking and handling requests for changes and modifications from all contributors across the organization. Merchandisers gain immediate insights into market trends and consumer demands to build intuitive assortments, while sales teams can access up-to-date product information to drive customer engagement. This collaborative approach ensures agility, reduces lead times, and enables brands to respond sooner to market shifts, ultimately leading to faster and more efficient go to market. AI predictive analytics By harnessing the power of AI, brands can forecast demand and build their line architecture with remarkable accuracy, ensuring they have the right products available when and where they are needed. Supply chain disruptions are minimized through smart and proactive planning, while pricing optimization becomes a breeze with AI algorithms analysing market trends in real-time. Moreover, trend analysis and reports keep brands ahead of the curve, and assortment planning becomes finely tuned to customer preferences. This data-driven approach also allows for personalized marketing campaigns, targeting customers with precision and boosting conversion rates. In essence, AI predictive analytics is the catalyst for a streamlined, agile, and customer-centric go to market strategy in fashion distribution. Automation Automation plays a pivotal role in the distribution process, making it faster and more efficient than ever before. With automatic ordering based on fulfilment capacity, fashion brands can ensure optimal stock levels and avoid under or overstocking scenarios. Automatic catalog generation per client, complete with customized currency and price restrictions, streamlines the process of presenting tailored assortments to different markets and buyers. Additionally, automatic data and inventory updates for all stakeholders, including buyers and customers, ensure real-time visibility into product availability and order status. This level of automation not only saves time but also enhances accuracy and responsiveness by more than 92%, leading to a smooth distribution process. Digital showrooms and virtual samples Digital showrooms and virtual samples are transforming the fashion distribution process by offering faster and more efficient ways to bring products to market. With digital showrooms, brands can showcase their latest collections in high resolution imagery in 2D or 3D to buyers and retailers remotely, reducing lead time and eliminating the need for physical samples and travel. This not only saves time and costs but also keep record of all your articles in one centralized location for immediate feedback and decision-making. In conclusion, by leveraging these technologies, fashion brands can streamline their go to market process, enhance customer experiences, improve collaboration, drive business growth, reduce lead times, and improve collaboration between designers, planners, and buyers. At Trasix, we understand the importance of staying ahead of the curve in an industry that is constantly evolving. That is why we are committed to revolutionizing the way brands go to market with our solution by empowering brands to shift their style creation from PLM systems that rely on cumbersome data-entry methods and embrace a more visual, agile, and intuitive approach. Unlock the power of smart planning, efficient merchandising, and confident selling with Trasix. Get in touch at info@trasix.com or visit www.trasix.com to begin your journey towards success. Plan intelligently, merchandise efficiently, and sell confidently with Trasix! Check out our earlier piece on Visual style creation: bridging the gaps between planners, designers, and merchandisers here .

Creating a collection that satisfies the diverse needs and preferences of various demographics poses a significant challenge for brands, particularly in driving increased sales. To thrive in today's market, brands are embracing advanced and intuitive technologies to streamline their assortment creation and merchandising processes effectively. In fact, we are witnessing a transformative shift in how apparel, sporting goods and footwear brands are creating their styles and curating their assortments. The traditional method of using physical boards cluttered with printed elements, which proved challenging to navigate, is quickly becoming outdated and has many limitations, which often results in siloed workflows, limited visibility, and sluggish decision-making ultimately leading to a long and laborious go-to-market process. Rather than relying on creating new styles manually with data collected from cumbersome tools such as Excel, PowerPoint and e-mails, planners, merchandisers, and designers are recognizing the need to work visually by leveraging technology to streamline processes and drive competitiveness. Multiple brands are transitioning to digital boards that offer ease of collaboration and data manipulation. This shift enables brands to explore limitless "what-if" scenarios, creating targeted assortments that enhance brand performance and maximize basket size across every sales channel. But the benefits of visual style creation extend beyond just profitability. It's about bridging the gaps between planners, designers, merchandisers, and sales teams, fostering collaboration, and breaking down data silos. By connecting creative teams with data and assortment planners with product visuals, brands can ensure alignment across departments, resulting in more cohesive and impactful assortments. Moreover, visual style creation technology boosts agility, enabling brands to pivot faster in response to market trends and consumer demand. With state-of-the-art technology that accelerates decision-making and enhances visibility, brands can react swiftly to changing market dynamics, delivering products that resonate with their target audience. In fact, the seamless communication induced by centralizing communication and collaboration between all parties reduces the occurrence of human errors by more than 92% speeding up each step of the go to market and increases the buyer’s budget utilizations by up to 20% more. This will result in an overall increase of total sales by over 7%. Brands that embrace a centralized platform to visually guide the style creation process will emerge as leaders in the industry, driving profitability, fostering collaboration, and staying ahead of the competition. At Trasix, we understand the importance of staying ahead of the curve in an industry that is constantly evolving. That is why we are committed to revolutionizing the way brands go to market. Our visual style creation technology empowers brands to shift their style creation from PLM systems that rely on cumbersome data-entry methods and embrace a more visual, agile, and intuitive approach. Unlock the power of smart planning, efficient merchandising, and confident selling with Trasix! Get in touch at info@trasix.com or visit www.trasix.com to begin your journey towards success. Plan intelligently, merchandise efficiently, and sell confidently with Trasix! Check out our earlier piece on ensuring success for fashion, apparel, and sporting goods brands in 2024 with 4 key points here.

Combining with B2B commerce processes is crucial for brands and distributors in the apparel sector as it helps streamline the operations and boost the collaboration between merchandisers, sales and buyers throughout the buying process. This article will discuss the main benefits of using a unified platform for assortment planning and B2B commerce. We will explore how this integration ensures consistent messaging, provides real-time updates, and offers immediate order visibility. Delivering a unified message One of the primary benefits of unifying assortment planning with B2B commerce processes is the ability to deliver a consistent message from merchandisers and planners to buyers. In many companies, the planning and merchandising teams work meticulously to create a cohesive vision for each season. However, when these plans are communicated via Excel sheets and PowerPoint presentations, the message often becomes fragmented. By utilizing an integrated platform, the sales team works with the same data, images and plans as the planners and merchandisers. This seamless integration ensures that the message crafted by the planners is delivered accurately to the buyers, maintaining the integrity of the original vision and fostering a more efficient and effective buying process. Real-time updates and changes Another significant advantage of this unified approach is the ability to implement real-time updates and changes. In the traditional setup, any modifications to the assortment plan, such as dropping styles or changing introduction dates are communicated through various channels, leading to delays and potential miscommunication. With a unified system, any changes made by the merchandisers and planners are instantly reflected across the platform. Buyers are immediately informed of these updates, ensuring that everyone is on the same page and reducing the risk of errors. This real-time synchronization enhances the agility of the distribution process, allowing brands to respond swiftly to market demands and trends. Immediate visibility of orders The third key advantage is the immediate visibility of orders for merchandisers and planners. In a fragmented system, there is often a lag between order placement and visibility which can delay strategic decision-making. An integrated platform provides real-time access to incoming orders, allowing planners to monitor the performance of their assortments instantly. This immediate feedback loop enables more accurate forecasting, better inventory management, and the ability to make informed adjustments to future assortments. As orders are placed, planners can see the impact of their strategies and make data-driven decisions to optimize the buying process further. By aligning assortment planning and B2B commerce processes functions, brands and distributors can ensure a consistent message, implement real-time updates and gain immediate visibility of orders. This integration not only enhances efficiency and collaboration but also drives sustainable growth and competitiveness in a constantly changing market. At Trasix we are committed to providing solutions that bring these benefits to life, empowering brands and distributors to achieve greater success through smart planning, efficient merchandising, and confident selling. Get in touch at info@trasix.com or visit www.trasix.com

Since its inception in 1979, Sun & Sand Sports, part of GMG, has become the leading multi-gender sports retailer across the Middle East, selling high-performance and stylish sportswear and accessories brands to its customers. Considered the largest retailer and wholesaler of sporting goods across the Middle East, with over 90 sports brands across various sports categories, and over 100 stores spanning the United Arab Emirates, Kingdom of Saudi Arabia, Oman, Qatar, Bahrain and Kuwait. When Sun & Sand Sports decided to invest in a long-term digital solution to streamline their management and operational processes in 2013, Trasix stepped in to help improve the way in which customer orders were captured, with the ultimate goal to drive business growth more efficiently. Sun & Sand Sports selected the Trasix solution to address the key challenges they faced. The solution is customizable and scalable and adopts the latest innovative B2B practices in the industry. Overview of the journey The biggest challenge faced by Sun & Sand Sports are the frequent changes to the line received from the brand principles. These changes must be communicated to the customers promptly and accurately. With the Trasix solution Sun & Sand Sports is able to achieve this. With its open architecture, the Trasix solution is easily integrated within existing infrastructure and is fast to launch. Partnership in action Working in partnership allows Sun & Sand Sports to actively participate in the platform development and enhancement, which results in a more meaningful and relevant solution whilst delivering the best experience to users. Moreover, Sun & Sand Sports is able to leverage Trasix’s expertise in order to implement the best practices and improve their business development. Digital transformation at scale Sun & Sand Sports employees and customers welcome the Trasix solution as it improves workflow, streamlines go-to-market and distribution in a way that promotes collaboration, speeds B2B order capture and consolidation while preventing data flaws and breaches due to human errors. Learn more about Sun & Sand Sports here. Sign up for a free consultation here. Contact us now: info@trasix.com | https://trasix.com/contacts/